MEET JENNIFER NEVITT CASEY

Jennifer Nevitt Casey is the Chief Executive Officer of Bravo Strategic Marketing, Inc. Since 1993, she has developed return-on-investment strategies for real estate investment portfolios with a capitalized value exceeding $6 billion. She is a highly successful income growth strategist for residential assets and considered an expert in yield management of multifamily assets.

Ms. Nevitt Casey consults on product design and development, correct marketing positioning and proven successful leasing and sales strategies. Under performing asset turnaround marketing plans and advising asset managers on turnaround strategies is of particular interest to her. The firms’ current contracts as of December 2006 have Bravo Strategic Marketing commissioned to execute the sales and marketing agreements for over $1 billion dollars of real estate over the next two years.

Ms. Nevitt Casey participated as a strategic vision consultant for Newland Communities, the largest land developer in the United States. Briar Chapel is a planned unit community located in Raleigh, NC, and the program brought together architects, land planners, Newland Communities’ management, community representatives, and advisors such as Ms. Nevitt Casey.

Also, she worked with premier boutique property management firm, Indigo Real Estate Services, on an income coaching contract designed to increase pricing by one-on-one monthly on-site training. The income coaching program is broken down into three phases: phase 1-Pricing Fundamentals, Bravo Strategic Marketing’s tried and true successful strategies for maximizing income; phase 2-Marketing Strategies and How They Affect Price; and phase 3-Price Increases and High Season Rental Strategies.

Ms. Nevitt Casey served as Chief Strategist for Tarragon Realty Investors in New York City, opening its marketing condominium division in 2003. Also, she advised Tarragon on revenue optimization, product design and development, leasing, and marketing on its for-lease portfolio. She supervised the implementation of her pricing model tool, the Nevitt Availability Profile©, used by on-site teams. In 2003, this manual tool increased Tarragon’s Net Operating Income line by over $9 million on only 43 assets. Site teams were trained to use this tool to improve overall workflow processes and effectively raise and lower rental rates based on supply and demand. Tarragon Corporation sold its for-lease portfolio as of the summer of 2005 for tremendous financial gain.

Acting as the start-up Marketing Project Manager for Tarragon’s new multi-million dollar condominium division with asset values exceeding $200 million, her duties included setting up the new division from site identification and product development to directing the sales and marketing teams. Establishing base pricing and preparing the final pricing models to be used at openings was a critical objective within her contract. Ms. Nevitt Casey’s primary emphasis has always been on developing, positioning and marketing new properties from site selection and land planning and defining the product offering through lease-up or sale.

Ms. Nevitt Casey also has extensive condominium experience from building plan review and architectural design to marketing and positioning the site and establishing formal marketing and sales budgeting and pricing.

Ms. Nevitt Casey was also the former Chief Executive Officer, Inventor and Founder of YieldStar Technology, LLC, a yield management, B2B software application that optimized revenue for the multifamily real estate industry whose assets were acquired by RealPage.

In addition, Ms. Nevitt Casey has over twenty-three years in real estate strategic planning with an emphasis on the turnaround of under-performing existing assets, effective market positioning of properties, product design, training, trend evaluation, and property management of diverse multifamily real estate assets. These assets include for-lease and for-sale housing with specialization in conventional, student housing, and condominium sales. Her strength in marketing workshop facilitation, innovative idea generation, product functionality, and positioning successful new construction lease-ups and sell-outs is nationally recognized.

Ms. Nevitt Casey offers the development of intellectual property solutions that refine existing workflow processes for companies looking to increase cash flows. Her areas of focus include:
• Development of recommendations and a strategic plan that enhances the effectiveness of customer marketing within a client's existing portfolio.
• New product development or renovation of a real estate developer's product design in its pre-construction phase.
• Product content development for industry software applications.
• New business development strategic planning.
• Dedication and focusing on the real estate asset's financial performance and state-of-the-art management, including strategic planning, budgeting, cash flow analysis, assurance of results, marketing, and training.

Ms. Nevitt Casey is also an experienced speaker and author, and especially effective as a marketing strategist. Her significant achievements result from the following skills and talents:

• Expertise in and enjoyment of challenging projects, especially those that require creative strategies that result in favorable financial benefits to investors
• Long-term planning and problem-solving that result in permanent improvements and solutions
• Development of creative pricing strategies
• Innovative solution and idea creator
• Committed to sound, real estate investment theories
• Ability to organize, delegate and oversee projects from idea through completion
• Enthusiastic and compelling as a speaker and motivator
• Belief that the front line equals the bottom line

• Founder and Inventor of YieldStar, a yield management software program for the multifamily industry.
• Serves as ongoing consultant to owners of real estate assets with a total investment value in excess of three billion dollars.
• Trained over 10,000 professionals within the multifamily housing industry.
• Created and implemented marketing innovations that helped communities reach and maintain a stable occupancy rate of 96% in an 87% marketplace.
• Held primary responsibility for the marketing of a diverse housing portfolio worth approximately $1,000,000,000 for over seven years. This included new construction lease-ups, conventional housing, and these HUD programs: D/4, 236; Section 8 - elderly; Section 8 - family and D/3.
• Developed a comprehensive user-friendly marketing catalog for on-site sales staff that provides effective and easy-to-use options for promotions, ads, and resident retention campaigns.
• Developed and presented a comprehensive sales and marketing course and operations seminar covering goal setting, time management, decision making techniques, budget preparation, financial statement analysis, and human resources procedures for property managers. Over 5,000 people have completed these classes.
• Authored six sections of the textbook for the National Association of Home Builders Leasing Consultant Certification program.
• Served as a participant on a judicial advisory panel for structuring a course on “Trying and Settling Land Use Cases.” This contribution will be valuable in helping judges across the United States understand the competing legal and economic interests involved in zoning and land use regulation cases.

• Speaker at Multi-Housing World Conferences and the conventions of the National Association of Home Builders and the National Apartment Association, NMHC Technology Conference, Multifamily Executive Convention

Author:

• Co-author of  leasing handbook How to Excel at Leasing Apartments. 
• Author of an ongoing series of articles on innovative ways to use marketing strategies to make the most of available resources, even when those resources are limited. The series includes:

• “Functionality is the Key to Resident Retention and Long-term Profitability”

• “Concessions? Never.”

• “Point of Depletion: It Could Be Affecting the Success of Your Lease-up”

• “How to Market Section 42 Housing”

• “Birthday Celebration Results in Full House and $100,000 Additional Rental Income"

• “To Maximize Income, Rethink Your Waiting List Strategy”

• “How to Produce More Income Through Competitive Rent Analysis”

• “Increase the Value of Your Property by Using a Design Master Plan”

• “Yearly Manager’s Marketing Retreat Pays Off in Recharged Batteries, New Ideas”

• “The Proven Basics of an Effective Marketing Plan”

• “How to Market Multifamily Communities No Matter Where They Are in the Continental U.S.” (with Tami L. Siewruk)

• “How to Evaluate and Construct a Competitive Reward, Recognition and Incentive Program” (with Edward N. Kelley)

• “Why You Should Continue to Advertise When Occupancy Is High”

• “How to Market New Development: Use Your Marketer to Plan Success Into the Development From Day One”

• “Information on Demand” (UNITS special issue on technology)

• 2001 People's Choice Award for Apartment Professionals, "Award for Marketing Excellence"
• 1999-2000 “Who’s Who in Executives & Professionals”
• 1996 Pillars of the Industry Award for the Best Sales and Leasing Campaign
• 1996, 1995 and 1994 Pillars of the Industry Awards for the Best Apartment Community Brochure
• 1995 Journal of Property Management Article of the Year (co-authored with Edward N. Kelley)
• 1994 UNITS Outstanding Brochure

PROFESSIONAL ASSOCIATIONS AND MEMBERSHIPS:

• National Association of Home Builders
• National MultiHousing Council
• National Apartment Association
• Northern Nevada Apartment Association
• Northern Nevada Builders Association  

BRAVO STRATEGIC MARKETING, INC.
Chairman and Chief Executive Officer

• Development of intellectual property solutions that refine existing workflow processes and inefficiencies within current client cultures
• Responsible for developing the strategic plans and recommendations that will enhance the effectiveness of customer marketing within the client's existing portfolios, for new product development in the area of design and pre-construction and new business development strategic planning. Emphasis on financial performance and state-of-the-art management, including strategic planning, budgeting, cash flow analysis, the assurance of results, marketing, and training

• Provided intellectual property towards the development of YieldStar, a yield management software application tailored for the multifamily industry whose assets were acquired by RealPage

Increasing ROI and Asset Value Through Proven Pricing Strategies 

Optimum pricing for apartment inventory requires training your leasing team with easy to use tools.   Maximizing profits and asset value is our fundamental goal in property management. Manual pricing strategies can be very effective with proper skill set instruction.    This new, two-day workshop delivered by Jennifer Nevitt, CEO of Bravo Strategic Marketing [BSM], will provide innovative concepts and strategies that will boost the confidence of your team members to more accurately price your product successfully in today's difficult markets.  BSM offers its clients many years of firsthand experience of progressive and aggressive strategic marketing and planning.  Our past successes have demonstrated a strong return on our client's investment for our consulting fees. 

This workshop is intended to act as a catalyst or initial step with on-site management teams struggling with changing markets.  While it does not replace the exciting, automated pricing engines on the horizon for multifamily housing management, it is an introduction to the tremendous potential of pricing real estate optimally through the use of future technology.  Homework assignments provided by BSM prior to the workshop stimulate team interest on topics such as property pricing structures, loss-to-lease ratios, lease management and excessive vacancy loss.  Eighteen workshop lessons cover many facets of risk mitigation and income maximization strategies relative to inventory, lease renewals, street rent pricing strategies and revenue leakage, and BSM provides strategies throughout the workshop so your on-site team can implement them immediately for positive results.

YOUR TEAM WILL ACQUIRE THE FOLLOWING SKILLS THAT WILL ENABLE THEM TO MAXIMIZE THE RETURN ON INVESTMENT AND INCREASE ASSET VALUE:

•       Creating value through decision-making tools

•       Determining activities that yield the most margins

•       Determining vehicles to identify new pricing strategies

•       Understanding a menu of proven pricing strategies 

•       Managing pricing decisions by exception

•       Learning skills to make intelligent pricing decisions

•       Understanding underlying principles of revenue leakage

•       Reviewing industry best practices and resources

•       Maintaining an ongoing pricing review procedure

•       Examining ineffective, current industry practices

•       Understanding existing information that will yield insight into quickly defining areas of excessive loss

•       Adjusting price relative to perceived market value

•       Learning risk mitigation strategies for continued market success